Amazon-backed food delivery startup Deliveroo: photos, review

Amazon led a $575 million funding round in British food delivery startup Deliveroo, announced Friday.Deliveroo was launched in 2013 by Will Shu, a former banking analyst who was tired of the lack of options available when he had to eat at his desk.It is now one of the UK's most valuable startups, worth more than $2 billion at its last valuation, and will use its new funding for international expansion.We tested out its app to find out how easy it is to use.Visit Business Insider's homepage for more stories.Amazon just made a major investment into buzzy UK food delivery startup Deliveroo.On Friday, Deliveroo announced it had raised $575 million in a recent round of funding led by Amazon. This brings its total funding to $1.35 billion and makes it one of the best-funded startups in Europe.While Deliveroo has not confirmed its current valuation, it was last valued at $2 billion and was reportedly targeting a new valuation of at least $4 billion.The company was launched in 2013 by former Morgan Stanley banker Will Shu, who was tired of the lack of food options available when he had to eat at his desk. The company has since achieved rapid success in a very short period of time.Read more: How Deliveroo went from being the idea of a hungry banker to a $2 billion food delivery giant with backing from AmazonIts reach now expands beyond London and the UK to more than 500 cities in 14 different countries across Europe, the Middle East, Asia, and Australasia.But there's still one key market missing, the US, which already has a hugely competitive delivery market dominated by companies such as Uber Eats and Seamless.We tested out its app to see what it is like to use: