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Abstract:FTMO enhances prop trading with the OANDA Prop Trader Community and loyalty program, integrating CRM automation and rewards post-acquisition.
Exciting improvements have already begun just weeks after OANDA was acquired by FTMO, a prominent Czech prop trading business. FTMO is expanding its prop trading business by introducing a new prop trading community brand and an innovative loyalty program. These steps underline the prop trading unit's autonomy inside OANDA's larger ecosystem, creating a new industry norm.
The transaction, completed in early 2025, has already paid off with the creation of the “OANDA Prop Trader Community + Loyalty Program.” Experts in the industry have taken note. Desmond Leong, a former Forex and CFD specialist at Forex Australia, complimented the idea on LinkedIn, saying, “Congratulations to OANDA on the formal launch of the OANDA Prop Trader Community + Loyalty Programme! They really elevated the bar for what it means to manage a professional loyalty program by extensively integrating CRM automation to reward customers for purchasing, referring, and promoting.” For prop traders, this offers a streamlined experience that rewards involvement and commitment like never before.
Leong didn't stop there, either. He emphasized the program's main feature: “Tie that in with a full-fledged store so their users can redeem discount coupons using their hard-earned coins, and man, it's an absolute beauty.” This novel concept combines prop trading incentives with concrete advantages, yielding a win-win for both traders and the organization. It's evident that FTMO plans to use OANDA's current infrastructure to change the prop trading environment.
These changes could hardly come at a more vital time. To remain legal, the prop trading business is negotiating a wave of tougher rules, requiring firms to partner with respected multi-asset trading platforms such as OANDA. This transition is reflected in the acquisition by FTMO, which was supported by CVC Asia Fund IV. OANDA, a global leader since its inception in 1996, offers a wealth of credibility to its digital trading platform, which provides multi-asset trading, currency data, and analytics to retail and corporate clients across the world. With bases in New York, London, and Tokyo, integrating with FTMO's prop trading expertise is a game changer.
Leong also highlighted OANDA's competitive advantage against rivals. “It's terrible to see real estate companies still attempting to establish communities and loyalty schemes on Discord. ”How do you even reward your members if you don't know who they are on Discord?“ he inquired. In contrast, he praised OANDA's rapid implementation: ”It's nice to see OANDA Prop Trader move so swiftly and nimbly to be at the forefront of launching one of the most impressive prop firm communities that actually have everyone's interests aligned. For a firm of OANDA's size, agility is no easy accomplishment.
The sale of OANDA Global Corporation to FTMO Group, which is still subject to regulatory approval, is a watershed event in prop trading. The financial details remain unknown, but the strategic consequences are evident. By combining FTMO's prop trading expertise with OANDA's multi-asset trading history, the partnership is well-positioned to lead the charge in a regulated, competitive market. The “OANDA Prop Trader Community” and its loyalty program are more than simply add-ons; they're a strong statement of purpose that combines innovation with compliance to empower prop traders worldwide.
Disclaimer:
The views in this article only represent the author's personal views, and do not constitute investment advice on this platform. This platform does not guarantee the accuracy, completeness and timeliness of the information in the article, and will not be liable for any loss caused by the use of or reliance on the information in the article.
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