Rihanna is launching her new luxury fashion brand Fenty with a pop-up in Paris — take a peek inside

Rihanna launched her new Fenty fashion brand, created with LVMH, at a pop-up store in Paris on Wednesday.

The store opens its doors to the public on Friday. It will also be available to shop online from May 29.

This is the first time that LVMH has founded a major fashion brand from scratch and the first time that a woman of color has headed up one of its brands.

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Rihanna is breaking ground at LVMH with her new Fenty fashion brand.

The new brand, which Rihanna launched on Wednesday, is the first major fashion brand that LVMH has founded from scratch and the first of its brand to be headed up by a woman of color.

Fenty's new Parisian pop-up is located in the heart of the trendy Marais district and officially opens to the public on Friday. It launches online on May 29.